Sunproof priming Sunscreen
overview
background
Thrive Causemetics introduced Sunproof Priming Sunscreen as a response to the increasing demand for multifunctional skincare products.
As a member of the creative team, I played a significant role in the successful launch by overseeing photoshoots and creating launch assets that clearly communicated the product's benefits to customers.
The results of the launch were exceptional—the product exceeded both day one and month one sales goals, indicating a positive response from consumers.
team
I collaborated closely with the Thrive Causemetics Marketing Team, model photographer, and product photographer to deliver the final launch assets for this campaign.
my role
Art Direction Support
Paid + Organic Social
Email Marketing Design
E-Commerce Web Design
Photoshoot Set Production
Product Styling Composition
art direction
mood board
To align with the brand's objectives for the Sunproof Priming Sunscreen launch, the mood board emphasizes the product's lightweight texture and SPF benefits. This finalized mood board was shared with the company to serve as a reference and guide for creating cohesive launch assets and evergreen materials.
imagery + colors
The imagery and colors used in the mood board convey the product's key benefits by incorporating shadows and utilizing warm tones in the model and product photography.
final imagery
model photography
product photography
