by/ rosie jane: Remi

Overview

Background

Inspired by slow living and quiet luxury, Remi blends bright mandarin, fresh cardamom, and warm white amber into a scent that feels crisp, comforting, and effortlessly refined. The campaign drew from California mountain escapes, pairing deep greens, citrus accents, and organic textures with warm, lived-in imagery. For launch, I led art direction across photoshoot and marketing assets, crafting imagery that felt elevated yet intimate through soft afternoon light, intentional styling, and thoughtful composition.

My Role

Art Direction
Campaign Oversight
Photoshoot + Production
Wardrobe + Prop Styling
Marketing Design

Art Direction

Mood Board

The mood board for Remi centered around undone sophistication, capturing the fragrance in soft afternoon light to create imagery that felt warm, sunlit, and subtly moody. Inspired by California citrus groves, the visual direction paired deep greens, citrus accents, and organic textures with natural elements and textured surfaces.

Using light and shadow to naturally frame compositions, the shoot balanced thoughtful styling with a lived-in warmth—creating a visual world that felt aspirational yet effortless.