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Versed crafted a month-long campaign highlighting retinol as the key ingredient in anticipation of the Press Restart Advanced Retinol Body Butter launch. This new product was developed after community input called for a richer moisturizer with enhanced ingredients and benefits. The campaign spotlighted existing retinol products from the collection, showcasing one product weekly.

In my role as Brand Designer, I led art direction and marketing strategy for our social media platforms. Additionally, I played a part in handling photo, design, and production needs across different channels.

Ultimately, the campaign delivered outstanding results with a 300% increase in engagement rate on Instagram.

team

I collaborated closely with the Versed Marketing Team and Creative Team to develop strategy and produce visuals for this campaign.

my role

• Art Direction

• Marketing Strategy

• Photo + Video

• Production

• Paid + Organic Social

• Email Marketing Design

instagram in-feed

strategy

I worked closely with the Marketing Team to develop a strategic plan for this campaign, aiming to elevate our brand's visuals, connect with our followers, and offer valuable education to our community. Our goal was to curate an Instagram feed that not only told a visual narrative, but also conveyed product benefits, ingredient details, and usage tips throughout the month to boost engagement with our audience.