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The Press Restart Café was an event open to the public, designed to celebrate the launch of the Press Restart Advanced Retinol Body Butter. Our goal was to foster a deeper connection with our growing community by creating an opportunity to experience our collection firsthand. Attendees were treated to complimentary hand massages, coffee, and pastries as part of the event experience.

As Brand Designer, I led art direction and marketing strategy for our social media platforms. Additionally, I played a part in handling photo and design responsibilities across different channels.

The event attracted over 400 attendees, contributing to building brand awareness and generating increased social impressions.

team

I worked closely with the Versed Creative Team and Marketing Team to develop strategy and create visuals for this campaign.

my role

• Art Direction

• Marketing Strategy

• Event Design

• Photo + Video

• Paid + Organic Social

instagram in-feed

strategy

Leading up to the event, we thoughtfully curated visuals to pique curiosity and generate excitement. Our goal was to capture the café’s inviting atmosphere for our community to experience our product range firsthand. Throughout the event's first day, we documented various moments and intricacies to share with our social media audience. This ongoing promotion helped build interest and engagement, boosting the event's results.