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The Glow Campaign centered around developing straightforward, impactful skincare routines for our customers. Our objective was to offer digestible product information, helping our audience build personalized skincare regimens for glowing skin.

As Brand Designer for this campaign, I spearheaded social strategy, visual planning, and design implementation for our social media platforms. As a result of this campaign, we observed an increase in engagement and impressions across our social media content.

team

I worked closely with the Versed Creative Team and Marketing Team to strategize and design compelling visuals for this campaign.

my role

• Art Direction

• Marketing Strategy

• Photography

• Production

• Paid + Organic Social

instagram in-feed

strategy

For this campaign, our goal was to center our social content around valuable product information. We achieved this by creating visuals to educate our audience on product layering, showcasing how each product complements one another. Additionally, we aimed to spotlight targeted skin concerns and illustrate how key ingredients in our products can address these issues. Our vision for the campaign visuals was to maintain a clinical and fresh aesthetic, elevating our brand image.