background

During Versed Cyberweek 2023, I provided art direction and content capture for social media, growth initiatives, email marketing, and website visuals. To reduce cost, I collaborated with the Creative Team to produce all visuals in-house. This involved curating props, arranging layouts, and capturing content to ensure a cohesive visual style across all channels. Furthermore, I collaborated with the Marketing Team to develop strategies that would effectively boost our retail promotions amid the bustling sales season.

team

I collaborated with the Creative Team to create visuals and the Marketing Team to develop strategy for this campaign.

my role

• Art Direction

• Marketing Strategy

• Photo + Video

• Production

• Paid + Organic Social

• Email Marketing Design

• E-Commerce Web Design

instagram in-feed

strategy

To optimize resources and minimize expenses for this campaign, we adopted a user-generated content (UGC) style and embraced a more relaxed aesthetic throughout our content. Our focus was on generating interest by highlighting our top-selling products, including our iconic croissant headband, and showcasing our exclusive Amazon kit. This approach allowed us to resonate with our audience and create an engaging and cohesive campaign experience.

instagram stories

web