BUILDABLE BLUR CC CREAM

overview

background

Thrive Causemetics re-launched Buildable Blur CC Cream in response to customer feedback requesting shade extensions and more conscious SPF ingredients. The brand aimed to expand the product's reach by creating a more inclusive shade range to attract new customers, while also building on the success of the existing product with enhanced ingredients and higher SPF coverage.

In my role as Art Director, I spearheaded the art direction for the relaunch of Buildable Blur CC Cream. This included developing the mood board, coordinating with production, overseeing photoshoots, ensuring that imagery and colors aligned with the brand, and creating launch assets that effectively showcased the product's unique features and benefits.

The relaunch was a success—it attracted both new and existing customers, boosted sales, and increased brand awareness.

team

I collaborated closely with the Thrive Causemetics Marketing Team, model photographer, and product photographer to deliver the final launch assets for Buildable Blur CC Cream.

my role

  • Art Direction

  • Paid + Organic Social

  • Email Marketing Design

  • E-Commerce Web Design

  • Photoshoot Set Production

  • Product Styling Composition

art direction

mood board

The mood board I created reflects the brand’s objectives for the CC Cream relaunch. It focuses on the product’s natural and customizable coverage, while highlighting the inclusive shade range and skin-loving ingredients. The finalized mood board serves as a reference for all related launch assets and is shared with the company to ensure a cohesive look and message.

imagery + colors

The mood board's imagery and color palette highlight the unique features of the CC Cream, showcasing dewy and glowing skin achievable with the product, and its smooth and silky texture. The overall result is a visually appealing and cohesive launch campaign.

final imagery

model photography

product photography

launch assets

email

web

Homepage Hero

organic social

Launch Instagram Story

paid social