BUILDABLE BLUR CC CREAM
overview
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Thrive Causemetics re-launched Buildable Blur CC Cream in response to customer feedback requesting shade extensions and more conscious SPF ingredients. The brand aimed to expand the product's reach by creating a more inclusive shade range to attract new customers, while also building on the success of the existing product with enhanced ingredients and higher SPF coverage.
In my role as Art Director, I spearheaded the art direction for the relaunch of Buildable Blur CC Cream. This included developing the mood board, coordinating with production, overseeing photoshoots, ensuring that imagery and colors aligned with the brand, and creating launch assets that effectively showcased the product's unique features and benefits.
The relaunch was a success—it attracted both new and existing customers, boosted sales, and increased brand awareness.
team
I collaborated closely with the Thrive Causemetics Marketing Team, model photographer, and product photographer to deliver the final launch assets for Buildable Blur CC Cream.
my role
Art Direction
Paid + Organic Social
Email Marketing Design
E-Commerce Web Design
Photoshoot Set Production
Product Styling Composition
art direction
mood board
The mood board I created reflects the brand’s objectives for the CC Cream relaunch. It focuses on the product’s natural and customizable coverage, while highlighting the inclusive shade range and skin-loving ingredients. The finalized mood board serves as a reference for all related launch assets and is shared with the company to ensure a cohesive look and message.
imagery + colors
The mood board's imagery and color palette highlight the unique features of the CC Cream, showcasing dewy and glowing skin achievable with the product, and its smooth and silky texture. The overall result is a visually appealing and cohesive launch campaign.