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Thrive Causemetics rebranded its skincare collection in response to customer feedback about unsustainable packaging, confusing product names, and insufficient formula education. The brand saw this as an opportunity to streamline its product offerings, enhance packaging sustainability, and provide informative copy and graphics to improve the overall customer experience.

As a part of the Bigger Than Beauty launch, I provided creative direction support, oversaw photoshoots, and created launch assets such as email campaigns, web banners, and social media posts. By combining visually appealing and informative materials, I generated interest and excitement for the new product line and contributed to its overall success.

team

I collaborated closely with the Thrive Causemetics Marketing Team, model photographer, and product photographer to deliver the final launch assets for the Bigger Than Beauty campaign.

my role

• Creative Direction Support

• Paid + Organic Social

• Email Marketing Design

• E-Commerce Web Design

• Photoshoot Set Production

• Product Styling Composition

mood board

By focusing on product performance, transformative results, and purposeful education, the mood board effectively reflects Bigger Than Beauty Skincare's launch objectives. The mood board is shared with the company as a reference to ensure a cohesive visual look across all related assets and future materials, ultimately enhancing the customer experience for a successful launch.

imagery + colors

The curated visuals and colors convey a simple and clinical approach to skincare, which aligns with the brand's mission and values of creating an approachable skincare routine for customers.

model photography

product photography

Web

organic social